“Goal Dance”
Spotify Activation Video
Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?
Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.
My Role:
Concepting / Sketching a layout of the shots / Selecting talent, props
Tools:
Adobe Photoshop / Adobe Illustrator / InDesign
“crush goals”
Spotify Activation Video
Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?
Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.
My Role:
Concepting / Sketching a layout of the shots / Selecting talent, props
Tools:
Adobe Photoshop / Adobe Illustrator / InDesign
“Together Forward Means”
Spotify Activation Video
Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?
Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.
My Role:
Concepting / Sketching a layout of the shots / Selecting talent, props
Tools:
Adobe Photoshop / Adobe Illustrator / InDesign
the benefits of PFS
Insight: Plan sponsors and advisors don’t understand the breadth of John Hancock’s Personal Financial Services offerings.
Approach: This video highlights the four disciplines of PFS: Telephone Enrollment, Consolidation Services, In-plan Advice delivery, and Distribution Education and Rollover Service. We captured both Mike’s passion for the business and that of the people in the call center.
My Role:
Concepting / Sketching a layout of the shots / Selecting talent, props, backgrounds / Assisting and directing the photographer to ensure the team will get “the shot.”
Tools:
Adobe Photoshop / Adobe Illustrator / InDesign
