Algorand Blockchain Core Protocol Overview

Insight: Our aim was to educate viewers about the uniqueness of the Algorand Core Protocol. Algorand overcomes the technical barriers that have hindered mainstream blockchain adoption for years, including decentralization, scalability, and security.

Approach: We created an animation to visually illustrate and explain how the Algorand Core Protocol works.

My Role: Art Director / Concept Development / Sketching a layout of the shots / Selecting talent, props

Tools: Adobe Photoshop / Adobe Illustrator / InDesign / After Effects

Algorand Rekeying

Insight: Rekeying, a feature of Algorand, solves for the existing Public Address and Private Spending key friction by allowing users to change their Private Spending key without the need to change their Public Address. Rekeying enables more flexibility, Public Address continuity of use and permanent identifier with less overhead when changes to the Private Spending key occurs.

Approach: We built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.

My Role: Art Director / Concept Development / Sketching a layout of the shots / Selecting talent, props

Tools: Adobe Photoshop / Adobe Illustrator / After Effects

Introducing the New Algorand Wallet Features

Insight: The Algorand Wallet has been upgraded with new features and improved experience! Featuring full & automatic integration of user-defined tokens. Algorand Standard Assets are supported and accessible in the wallet the moment they are created. A new user-friendly interface with a comprehensive view of multiple accounts and other new features, including in-app calculations providing the exact USD value for Algo holdings, easy viewing of rewards earned on Algo holdings, and notifications to ensure users don’t miss transactions or updates.

Approach: Created a series of videos to showcase the upgraded Algorand Wallet and its new features.

My Role: Art Director / Concept Development / Sketching a layout of the shots / Talent Selection

Celebrating 2 Years of Algorand MainNet

Insight: On the 2nd anniversary of Algorand MainNet, we wanted to express gratitude to our global community for their continued support, innovation, and development of the ecosystem since launch.

Approach: We created an animation showcasing the key milestones and achievements from the past two years.

My Role: Art Director / Concept Development / Storyboarding / Talent Selection

Tools: Adobe Photoshop / Adobe Illustrator / After Effects

“Goal Dance”
Spotify Activation Video

Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?

Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.

My Role: Concept Development / Sketching a layout of the shots / Talent Selection

Tools: Adobe Photoshop / Adobe Illustrator / InDesign

“crush goals”
Spotify Activation Video

Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?

Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.

My Role: Concept Development / Sketching a layout of the shots / Talent

Tools: Adobe Photoshop / Adobe Illustrator / InDesign

“Together Forward Means”
Spotify Activation Video

Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?

Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. This video drove to the experience.

My Role: Concept Development / Sketching a layout of the shots / Selecting talent, props

Tools: Adobe Photoshop / Adobe Illustrator / InDesign

the benefits of PFS

Insight: Plan sponsors and advisors don’t understand the breadth of John Hancock’s Personal Financial Services offerings.

Approach: This video highlights the four disciplines of PFS: Telephone Enrollment, Consolidation Services, In-plan Advice delivery, and Distribution Education and Rollover Service. We captured both Mike’s passion for the business and that of the people in the call center.

My Role: Concepting / Sketching a layout of the shots / Selecting talent, props, backgrounds / Assisting and directing the photographer to ensure the team will get “the shot.” 

Tools: Adobe Photoshop / Adobe Illustrator / InDesign