DECIPHER 2022

Insight: Our goal was to create an event that brings together builders, founders, investors, and strategists to decipher the future of Algorand.

Approach: Decipher 2022 in Dubai.

My Role: As an Creative Director, I was responsible for concepting and executing the event, which included designing video assets, social media assets, roll-up banners, backdrops, PPT presentations for all speakers, swags, and mailers.

Algorand INSTAGRAM STORIES

DECIPHER 2021

Insight: Our goal was to create an event that brings together builders, founders, investors, and strategists to decipher the future of Algorand.

Approach: Decipher 2021 in Miami.

Algorand EARTH DAY 2022

Insight: Algorand aimed to promote the idea that crypto can be environmentally conscious, and that it’s possible to make investment and innovation choices online that don’t consume as much power as a small country. They wanted to emphasize that innovation can coexist with eco-friendliness.

Approach: On Earth Day 2022, we took over Times Square to highlight Algorand’s carbon-negative blockchain and the potential of green technology. We flooded the iconic intersection with Algorand’s green branding across 47 marquee billboards before fading them to black, demonstrating energy consumption. This stunning visual saved 23.4 billion joules of energy.

Twine – John Hancock Social Integration

Insight: Saving for goals is better when you do it together.

Approach: Twine, a savings app built for two was launched with targeted, paid social channels testing two different calls to action against two different audience segments to determine which would drive more installations. Since the Twine brand was new, we leveraged the master John Hancock brand to get initial lift.

Birthday Gift – Future Focused Audience

Investing is way too complicated – Future Focused

My Role:
Art Directing / Concepting / Story Boards/Sketching a layout of the shots / Selecting talent, props

Family Vacation – Workplace Warriors Audience

We will never save – Workplace Warriors

Tools:
Adobe Photoshop / Adobe Illustrator

Run Elite Playlist social media activation

Insight: The top elite athletes that run the world’s oldest race – the Boston Marathon – train all around the world and are motivated by their unique music choices. Every Year in Boston, you have the chance to run on the same pavement as them – so why not be motivated by the same music as them?

Approach: We partnered with Spotify and built a microsite experience enabling users to create a custom play list or stream an Elite playlist comprised of that athletes favorite tunes. Users were solicited with a Traffic audio driver ad (audio or video driving to microsite) that drove to the microsite where users answer questions related to running that will aid Spotify in creating a custom playlist for them.

My Role:
Concepting / Sketching a layout of the shots / Selecting talent, props

Tools:
Photoshop / Illustrator / InDesign