Why Build on Algorand
Insight: Although there are many blockchain platforms available today, blockchain technology has not been widely adopted due to inadequate technology unable to achieve simultaneous decentralization, security, and scalability. Algorand’s pure proof-of-stake protocol is setting a new standard for blockchain, addressing these limitations.
Approach: To showcase the unique features of Algorand’s blockchain technology, we utilized several marketing tools including an infographic, paid ads, a video, a full-page paid ad, and carbon ads (in Business Circle).
My Role: Creative Director / Concepting / Execution
Tools: Adobe Illustrator / Adobe Photoshop / Adobe InDesign / Adobe Acrobat
BCYF HubNob Program Ad
Insight: The Program Ad for the Boston Centers for Youth & Families (BCYF) annual fundraiser — HubNob – aims to recognize individuals and partners, and John Hancock was the board’s unanimous choice for the 2018 BCYF Corporate Partner of the Year award.
Approach: Create an ad to bring to life the theme of the event “THROWBACK THURSDAY: BCYF LOVES THE 90's.” and celebrate the long standing John Hancock relationship.
My Role:
Art Director / Concepting / Execution
Tools:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Adobe Acrobat
JAF The Next Ten Gala Ad
Insight: The Joe Andruzzi Foundation (JAF) is committed to providing help, hope, and a reason to smile, for New England cancer patients and their families by contributing financial support when it is needed most.
Approach: Create and ad to raise awareness of the JAF and highlight the Foundation's brand — UpBeat Cancer — expresses the positive spirit and life philosophy of the Foundation founders, Joe and Jen Andruzzi.
My Role:
Art Director / Concepting / Execution
Tools:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Adobe Acrobat
National Braille 15th Anniversary Ad
Insight: National Braille Press supports a lifetime of opportunity for blind children through braille literacy and provides access to information that empowers blind people to actively engage in work, family, and community affairs.
Approach: Develop a program ad for their 15th Anniversary celebration at Fenway Park with A Million Laughs for Literacy, featuring comedian Kathleen Madigan.
My Role:
Art Director / Concepting / Execution
Tools:
Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Adobe Acrobat
Proud (Professionals Reaching Out for Unity and Diversity)
Insight: Promoting an inclusive workplace is crucial to developing and retaining talent where everyone brings their whole self to work.
Approach: Develop materials to show John Hancock’s continued support of the PROUD (Professionals Reaching Out for Unity and Diversity) employee community to promote an inclusive workplace.
My Role:
Art Director / Concepting / Layout / Pre Production
Tools:
Photoshop / Illustrator / InDesign / Acrobat