Museum of Blockchain at the FIDE World Chess Grand Pix in Hamburg
Insight: We aimed to educate and provide an opportunity for chess players and visitors to explore the history of blockchain.
Approach: We constructed a museum at the FIDE World Chess Pix in Hamburg.
My Role: Creative Director / Concept Development / Execution (The blockchain museum comprised of 8 posters, social media assets, banners, interstitials, and sponsorship billboards.)
Tools: Adobe Photoshop / Adobe Illustrator / Adobe Acrobat
Digital Assets for the FIDE World Chess Grand Pix in Hamburg
Banners, interstitials, and sponsorship boards in 3 languages (English, French, Russian)
Algorand EARTH DAY 2022
Insight: Algorand aimed to promote the idea that crypto can be environmentally conscious, and that it’s possible to make investment and innovation choices online that don’t consume as much power as a small country. They wanted to emphasize that innovation can coexist with eco-friendliness.
Approach: On Earth Day 2022, we took over Times Square to highlight Algorand’s carbon-negative blockchain and the potential of green technology. We flooded the iconic intersection with Algorand’s green branding across 47 marquee billboards before fading them to black, demonstrating energy consumption. This stunning visual saved 23.4 billion joules of energy.
ATX 2022
Insight: After a two-year gap, we aimed to create a destination for exploring the intersection of next-generation technology with culture. AlgoRanch visitors had the opportunity to experience the future of music, gaming, art, and finance - all built on the carbon-negative, secure, and scalable Algorand blockchain. The event also featured some special guests, including hip-hop legend DMC, a pioneering political candidate, and an iconic magazine.
Approach: We organized the ATX Event to explore the power of NFTs, the future of gaming, and more.
(Roll-up banners, backdrops, PPT presentations, all social media assets, swag, coasters, pedicab wraps)
Consensus 2022
Insight: The aim was to create an immersive event that showcases the future of music, gaming, art, and finance, all powered by the carbon-negative, secure, and scalable Algorand blockchain.
Approach: Our team conceptualized and executed the #AlgoRanch Party in Austin, TX, offering an unparalleled experience for AlgoRanch visitors.
My Role: As the Art Director, I was responsible for creating the visual identity of the event, from designing billboards and roll-up banners to crafting backdrops and PPT presentations for all speakers. I also oversaw the creation of video assets, social media assets, swag, and mailer to ensure a cohesive and engaging brand presence throughout the event.
Decipher 2021
Insight: Our goal was to create an event that brings together builders, founders, investors, and strategists to decipher the future of Algorand.
Approach: Decipher 2021 in Miami.
My Role: As an Creative Director, I was responsible for concepting and executing the event, which included designing roll-up banners, backdrops, PPT presentations for all speakers, video assets, social media assets, swags, and mailers.
Decipher 2022
Insight: Our goal was to create an event that brings together builders, founders, investors, and strategists to decipher the future of Algorand.
Approach: Decipher 2022 in Dubai.
My Role: As an Creative Director, I was responsible for concepting and executing the event, which included designing roll-up banners, backdrops, PPT presentations for all speakers, video assets, social media assets, swags, and mailers.
